As a cybersecurity expert and web application developer, I’ve often come across the statistic that “over 90% of sales are lost due to no follow-ups.” While this may be true for some businesses, I’ve found that it doesn’t necessarily apply to mine. In fact as an Institutional Entrepreneur, I’ve made a conscious decision to limit my follow-ups with prospects, and it’s been a game-changer for my productivity and overall enjoyment of my work.
The Reason Behind My Approach
The main reason I don’t invest a lot of time in following up with prospects is that I don’t want to waste energy on people who aren’t serious about my offer. As a professional who provides high-end services like penetration testing and website development, I need to focus on clients who are genuinely interested in my expertise. Chasing after “maybes” who may or may not be ready to commit can be draining and time-consuming, taking away from the time I could be spending on more valuable activities.
The Power of Content Creation
Instead of spending hours chasing after prospects, I prefer to invest my time in creating high-quality content that showcases my expertise and attracts the right kind of clients. Writing blog posts or social media posts in my field of expertise requires intense research, which can take anywhere from an hour to six months or even a year, depending on the complexity of the topic and external influences. However, this investment of time pays off in the long run, as it allows me to attract clients who are genuinely interested in my services and are more likely to say yes.
Why Quality Trumps Quantity
For me, it’s not about trying to convert every single prospect into a client. It’s about attracting the right kind of clients who value my expertise and are willing to pay for it. By focusing on creating high-quality content, I’m able to attract clients who are a good fit for my business, rather than trying to convince people who may not be ready or willing to commit.
My Business Philosophy
My approach to business is centered around the idea that my time is money. I believe in investing my time in activities that will generate the highest return on investment, whether that’s creating content, working with clients, or learning new skills. By prioritizing my time and energy, I’m able to enjoy my work more and provide better value to my clients.
What I Do and How I Do It
As a cybersecurity expert and web application developer, I offer a range of services designed to help businesses protect themselves from cyber threats and build secure online applications. My services include:
Penetration testing: I help businesses identify vulnerabilities in their systems and applications, and provide recommendations for remediation.
Website development: I build secure and scalable websites that meet the needs of my clients and their customers.
Cybersecurity consulting: I provide expert advice and guidance on cybersecurity best practices, helping businesses to protect themselves from cyber threats.
How I Work
I’m a firm believer in the importance of research and learning in my field. I spend a significant amount of time staying up-to-date with the latest developments in cybersecurity and web application development, and I’m always looking for ways to improve my skills and knowledge. When I’m not working with clients, you can find me reading up on the latest security threats, attending conferences, or participating in online forums and discussions.
My Favorite Things
While my work is my passion, I also enjoy spending time with my family and friends, and pursuing my hobbies. One of my favorite things to do is play Call of Duty on terminal using shell scripting – it’s a great way to relax and challenge myself at the same time.
Conclusion
In conclusion, my approach to business is centered around the idea of prioritizing quality over quantity. By focusing on creating high-quality content and attracting the right kind of clients, I’m able to enjoy my work more and provide better value to my clients. If you’re looking for a cybersecurity expert or web application developer who is passionate about their work and dedicated to delivering high-quality results, I’d love to hear from you.
