As a cyber security expert, you’ve likely encountered numerous clients who have suffered at the hands of cyber attacks and data breaches. These incidents can be devastating, not only in terms of financial loss but also in terms of reputation and customer trust.
But what if I told you that the longer your clients leave their cyber security vulnerabilities unaddressed, the more they’re willing to pay for your expertise? It’s a concept that may seem counterintuitive, but it’s one that I’ve learned firsthand through a personal experience.
A Personal Story of Pain and Frustration
Five years ago, I suffered a devastating injury while training with a boxing coach who is a personal friend of mine. The coach pushed me too hard while I was stretching, and I ended up rupturing two of my hamstring muscles and a tendon. The pain was excruciating, and I was left with numbness in my entire leg and persistent back pain.
To make matters worse, I had no video evidence or witnesses to prove that the coach was liable, and his services to me where of a personal and friendly nature, as the coach is someone I also help a lot in promoting his hustle, so I had to pay for treatment out of my own pocket to charge him wouldn’t be fair. At first, I thought I could find a solution quickly and easily, but it ended up taking a year and R20,000 to find a doctor who could help me.
During that time, I was in constant pain, and my mental health was at an all-time low. I was willing to pay anything to make the pain go away, and I had to find someone who could make it happen.
The Lesson Learned
That experience taught me a valuable lesson: the longer someone leaves their problem unsolved, the more they’re willing to pay for a solution. It’s a concept that applies to cyber security just as much as it does to personal health.
When a company suffers a cyber attack or data breach, the consequences can be severe. Not only can they face significant financial losses, but they can also suffer damage to their reputation and customer trust. And the longer they leave their vulnerabilities unaddressed, the more they’re willing to pay for a solution.
The Cost of Inaction
In fact, the cost of inaction can be staggering. According to a recent study, the average cost of a data breach is over R68 million. And the longer a company waits to address its vulnerabilities, the more it will cost to fix the problem.
For example, a company that suffers a breach may need to pay for:
Emergency response services to contain the breach
Forensic analysis to determine the cause and scope of the breach
Notification and communication services to inform customers and stakeholders
Remediation services to fix the vulnerabilities and prevent future breaches
Compliance and regulatory services to ensure that the company is meeting its legal obligations
The Value of Expertise
As a cyber security expert, you have the knowledge and skills to help companies recover from cyber attacks and prevent future breaches from occurring. Your expertise is invaluable, and companies are willing to pay top dollar for it.
In fact, according to a recent survey, the demand for cyber security professionals is expected to increase by 31% over the next five years. This means that companies are willing to pay more for your expertise, especially if they’ve suffered a breach or attack.
Conclusion
The longer your clients leave their cyber security vulnerabilities unaddressed, the more they’re willing to pay for your expertise. It’s a concept that may seem counterintuitive, but it’s one that I’ve learned firsthand through a personal experience.
By highlighting the cost of inaction and the value of your expertise, you can demonstrate to potential clients why they need your services. And by emphasizing the importance of addressing cyber security vulnerabilities quickly, you can show them why they should invest in your expertise sooner rather than later.
So, the next time you’re speaking with a potential client, remember that the longer they leave their cyber security vulnerabilities unaddressed, the more they’re willing to pay for your expertise. Use this to your advantage, and you’ll be able to demonstrate the value of your services and secure more clients.
